>> Choose the type of industry for which you are writing this Marketing Plan. If your business offers services and no product(s), select "Service". If your business is involved in manufacturing of product(s), select "Manufacturing". If your business is involved in sales of products in wholesale level, select "Wholesale". If your business is involved in sales of products in retail level, select "Retail". If your business is involved in any combination of the above four, select "Custom".
>> Select "Browse" to specify a name and location for the new Marketing Plan file. All Marketing Plan files have the extension ".MPL".
>> Enter the full name of your business in the provided space.
>> In the "Year" field enter the current year. The entry should be in numeric format and 4 digits (for example 1998, 1999, 2000, etc.)
>> All questions except for the "Industry Type", and "File Name", can be modified during this question and answer session and/or after your Marketing Plan has been created.
>> To modify your answers after your Marketing Plan has been created, select "File" and then the "Plan Profile" option from the menu bar of Plan Composer screen.
